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Meaning of backsell | Babel Free

Noun CEFR B2

Definitions

The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.

Examples

“Last⟳ issue⟳ IMD described how Mullard “sold” its AX TV tube to retailers in order⟳ to put⟳ pressure on setmakers to incorporate it in their products: a classic backsell.”

CEFR level

B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
See all B2 English words →

See also

backset backsettler backshadowing Backshall backsheesh backsheet

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