backsell
Definitions
The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.
Examples
“Last⟳ issue⟳ IMD described how Mullard “sold” its AX TV tube to retailers in order⟳ to put⟳ pressure on setmakers to incorporate it in their products: a classic backsell.”
CEFR level
B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
This word is part of the CEFR B2 vocabulary — upper intermediate level.
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