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Meaning of backsell | Babel Free

Noun CEFR B2

Definitions

The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.

Examples

“Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell.”

CEFR level

B2

Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.

See also

backset backsettler backshadowing Backshall backsheesh backsheet