Meaning of admag | Babel Free

Definitions

A television programme in which actors advertise real products in a fictional setting.

UK, dated

Examples

“The admag was unique to Britain, and there was a kind of backdoor bravado about them in the way every admag transmission cheekily bumped up the amount of advertising per clock hour.”

“This particular admag focused on a married couple who ran a pub in the fictional village of Wembleham, and they would discuss⟳ the price and quality of various real consumer products with their customers.”

“[…] ABC operated under the same advertising structures as the BBC when it came to programme material – the parameters of which had been tested by the controversy surrounding the advertising magazine, or 'admag'.”

CEFR level