Meaning of wow factor | Babel Free

Definitions

The feature of a situation, product etc. that generates amazement and excitement.

informal

Examples

“The Zaha Hadid-designed Aquatics Centre provides the wow factor for London's Olympics but its legacy is contentious.”

“Today's Nissan GT-R, for example, is a shockingly rapid and capable machine, but it doesn't have the wow factor of a Lamborghini.”

CEFR level