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wokewashing

Noun CEFR C1

Definitions

The use of social justice in marketing campaigns.

derogatory, uncountable

Examples

“Which means modern brands have⟳ started using progressive values as a marketing ploy and are appropriating social activism as a form⟳ of advertising. It’s like⟳ the “greenwashing” of yore, but on a whole other level. We have⟳, I’m afraid, entered a nauseating new age of woke-washing.”

CEFR level

C1
Advanced
This word is part of the CEFR C1 vocabulary — advanced level.
See all C1 English words →

See also

Wokey Hole Wokha wokie wokification Woking Wokingham

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