Meaning of wokewashing | Babel Free
Definitions
The use of social justice in marketing campaigns.
derogatory, uncountable
Examples
“Which means modern brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising. It’s like the “greenwashing” of yore, but on a whole other level. We have, I’m afraid, entered a nauseating new age of woke-washing.”
CEFR level
C1
Advanced
This word is part of the CEFR C1 vocabulary — advanced level.
This word is part of the CEFR C1 vocabulary — advanced level.