Meaning of wokewashing | Babel Free

Definitions

The use of social justice in marketing campaigns.

derogatory, uncountable

Examples

“Which means modern brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising. It’s like the “greenwashing” of yore, but on a whole other level. We have, I’m afraid, entered a nauseating new age of woke-washing.”

CEFR level