Meaning of underconsumption core | Babel Free

Definitions

An aesthetic that emphasizes minimalism, frugality, buying less, and recycling or reusing fashion or other objects.

Internet, uncountable

Examples

“Underconsumption core promotes the idea of buying only what is necessary and maximizing the utility of existing possessions. This shift from excessive consumption to intentional purchasing resonates with those feeling the financial strain of rising living costs and economic uncertainty.”

“This led her to embrace a TikTok trend known as “underconsumption core”, where she focused on buying less, decluttering and using items she already had. […] On TikTok, the hashtag #underconsumptioncore boasts more than 39 million views worldwide”

“For anyone who has not come across it, underconsumption core is when people make use of what they already own and avoid buying in to new trends, with an aim to have a sustainable mindset. This may involve purchasing second-hand clothes, repurposing clothes you already have, or finishing a mascara before buying a new one.”

“In a flurry of videos last year, some expressed frustration at the buy-buy-buy ethos on the app. Others pushed “underconsumption core,” which encourages users to show off their off-trend, but still thoroughly wearable, clothes.”

“April Silva, a TikTok user and lifelong thrift store fan, is a big proponent of underconsumption core. She defines it as a more minimal approach to shopping”

“In retaliation to those ever-present videos of influencers parading fast fashion hauls or convincing you to bulk-buy the next micro-trend, trends such as ‘underconsumption core’ are becoming more popular. Underconsumption aims to muffle the noise of fast fashion advertising by slowing down and focusing on what you have, instead of what your explore page says you need.”

CEFR level