Meaning of ultra-fast fashion | Babel Free

Definitions

Fast fashion with an online-only retail and marketing model and very short product cycles directly driven by consumer demand.

uncountable

Examples

“But the rise of ultra-fast fashion marks a major shift in the retail world. Two decades ago, the first fast-fashion companies redrew the lines of a staid industry. Now their faster, cheaper successors are upending it.”

“Furthermore, a more nefarious form of fast fashion has emerged from a new breed of online-only ultra-fast fashion retailers who make heavy use of sophisticated digital marketing tactics to promote an ever-changing array of trendy items at pocket-money prices.”

“Ian Brossat, a Communist party senator in Paris, said: “Shein coming to BHV is a real provocation, particularly since the national assembly and senate recently approved a law to restrict ultra-fast fashion.””

CEFR level