Meaning of two-price advertising | Babel Free

Definitions

A sales and marketing practice whereby the seller shows two prices, a normal price and a lower special discounted price, in order to attract customers by the apparent saving, but where the "normal" price is in fact a fiction, the goods having never actually been sold and/or offered at that price.

uncountable

Examples

“Comparison, or two-price, advertising is used when advertisers compare their current prices to previous or future prices.”

CEFR level