top of mind awareness
Definitions
The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
Examples
“Companies that are well known advertise heavily and have⟳ attention-getting ads that tend⟳ to receive⟳ the highest top of mind⟳ awareness scores in ad tracking studies.”
CEFR level
C2
Mastery
This word is part of the CEFR C2 vocabulary — mastery level.
This word is part of the CEFR C2 vocabulary — mastery level.
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