Meaning of soft sell | Babel Free

Definitions

A sales technique which is quietly persuasive and subtle, seeking to convince the buyer without being forceful.

Examples

“The soft sell is based on images consumers may be able to project as a result of using a particular product. Ads that stress using a particular brand of toothpaste to give you sex appeal or drinking a certain type of beer to make you a “party animal” are soft-sell ads.”

CEFR level