Meaning of soft sell | Babel Free
Definitions
A sales technique which is quietly persuasive and subtle, seeking to convince the buyer without being forceful.
Examples
“The soft sell⟳ is based on images consumers may be able to project as a result⟳ of using a particular product. Ads that stress⟳ using a particular brand of toothpaste to give⟳ you sex appeal or drinking a certain type⟳ of beer to make⟳ you a “party animal” are soft-sell ads.”
CEFR level
B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
This word is part of the CEFR B2 vocabulary — upper intermediate level.
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