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Meaning of sleeper effect | Babel Free

Noun CEFR B2

Definitions

A phenomenon where the impact of a persuasive message increases over time, even though the initial impact may have been minimal or negligible, often accompanied by a discounting cue.

CEFR level

B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
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See also

sleeper hit sleeper hold sleeper shark sleeper ship sleeperette Sleepers

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