Meaning of search-engine optimization | Babel Free

Definitions

Noun. [B2]

Examples

“Although much has been said about the value of television and billboard advertisements driving traffic to Web sites, the main way that people reach⟳ sites is by typing an inquiry into one of the many search⟳ engines that index the Web, [Rob⟳ M.] Laporte said. “I used to think⟳ that the search⟳ engines would become⟳ less important than other methods, but I was surprised to find⟳ that doesn’t seem to have⟳ happened.” Advertising and search-engine optimization are complementary, Laporte tells clients.”

“Sometimes you may not actually want⟳ the search-engine spiders to visit⟳ certain pages within your Web site. Although this is often not the case, especially because the goals of search-engine optimization are to increase⟳ search-engine-generated traffic, there are situations where the privacy of a particular Web page or Web site is of utmost concern⟳.”

“And second, by leaving the writing for last⟳, chances are that no one has planned the site properly. The designer cares about how the pages look⟳. The programmers are concerned with site structure⟳ and navigation. Other specialists may focus⟳ on search-engine optimization. Who asks what the site’s goals are, who its audiences will be, what features might draw⟳ visitors, and how they will use⟳ it?”

CEFR level