Meaning of sales resistance | Babel Free

Definitions

1. A general reluctance on the part of a potential buyer to buying a product (as opposed to a specific, legitimate, concern or objection).
   uncountable
2. A resistance to accepting a new idea or a change in the way things are done.
   figuratively, uncountable

Examples

“Throughout recent years, a vast amount of money and time and brains has been employed in overcoming sales resistance, i.e. in inducing unoffending persons to waste their money in purchasing objects which they had no desire to possess.”

“The objections could revolve around your price, the customer's satisfaction with his or her existing supplier, complacency with the existing situation, the newness of or lack of familiarity with your product, or even knee jerk sales resistance that comes automatically.”

“Even though they may agree that they should have life insurance, their sales resistance starts to take over and they become reluctant.”

“Eicoff was convinced that sales resistance would be highest during prime time and lowest during late night.”

“However a significant percentage of the salesmen selling your products (approximately 55%) can't distinguish between a sales resistance and a legitimate obstacle if their life depends upon it, and then two things occur.”

“Ideas of democratic freedom periodically lived, and were periodically buried under years of oppressive sales resistance and dictatorial domination.”

“As the intellectual's role is to make people know for true and good what they did not previously recognize as such, he encounters a formidable sales resistance, and he works at a loss.”

“Christians must learn to examine both sides in order to develop “sales resistance” to the many dubious ideas hawked in the media, politics, education, entertainment, and yes, churches.”

“Secondly, the emotional sales resistance to liberal ideas is particularly virulent among those who play a crucial role in promoting government services which directly impinge on the everyday lives of citizens (the social services), while intellectual scepticism towards liberal policies is both marked and influential among those who run our industrial affairs inside and outside the public sector.”

CEFR level