Meaning of Rooh Afza | Babel Free

Definitions

A brand name for a concentrated syrup, commonly diluted with water or milk to create a squash which is widely popular in South Asia; manufactured by the pharmaceutical companies Hamdard Laboratories (India), Hamdard Laboratories (Waqf) Pakistan, and Hamdard Laboratories (Waqf) Bangladesh.

Equivalents

Examples

““Extending Rooh Afza consumption beyond the summer months, the drink is being promoted as an additive to increase at-home sales,” says Arshad Siddiqui, chief marketing officer. ¶ The company, which was established as a small Unani clinic in 1906 in old Delhi, developed Rooh Afza a year later.”

“The Indian subcontinent has been drinking Rooh Afza for over a century.[…]Many South Asian desserts are flavoured with Rooh Afza, including kheer (a milky rice pudding) and falooda, which takes on a rose-coloured tint when its vermicelli and basil seeds are soaked overnight in Rooh Afza.”

“Hakim Abdul Majeed named this drink Rooh Afza – the soul refresher.[…]That in the decades to come, Rooh Afza would travel far beyond the lanes of Old Delhi to 37 countries.[…]That moment in Times Square was a bold announcement: Hamdard had global aspirations for Rooh Afza.”

CEFR level