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ride the boards

Verb CEFR C1

Definitions

To visit and inspect potential sites for billboard advertising.

Examples

“In order⟳ to see⟳ the exact location of the boards being purchased, advertisers or their agencies will often ride⟳ the boards to visit⟳ some of the sites.”
“A Day in the Life of an Advertising Media Planner […] 4:30 Go out riding the boards — checking out outdoor advertising locations — with the media buyer.”

CEFR level

C1
Advanced
This word is part of the CEFR C1 vocabulary — advanced level.
See all C1 English words →

See also

ride the brakes ride the circuit ride the clock ride the clutch ride the coattails ride the cock carousel

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