Meaning of ride the boards | Babel Free

Definitions

To visit and inspect potential sites for billboard advertising.

Examples

“In order to see the exact location of the boards being purchased, advertisers or their agencies will often ride the boards to visit some of the sites.”

“A Day in the Life of an Advertising Media Planner […] 4:30 Go out riding the boards — checking out outdoor advertising locations — with the media buyer.”

CEFR level