Meaning of ratings ploy | Babel Free
Definitions
A scheme or ploy made to attract a larger audience for usually mass media, like radio, television or digital streaming.
Examples
“Among the several television critics whom I polled informally about the [Connie] Chung matter during the Television Critics Association semi-annual meeting in Pasadena, July 14–23, 1995, all but one blamed, in effect, both Chung and CBS: Chung for letting herself be used as a ratings ploy, the network for using her thusly.”
“In the end, NBC needed Savannah Guthrie's performance to justify their decision: Was [President Donald] Trump's counter-programmed town hall just a ratings ploy, or would it pass journalistic muster?”
CEFR level
B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
This word is part of the CEFR B2 vocabulary — upper intermediate level.
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