Meaning of rainbow washing | Babel Free

Definitions

The practice of a company presenting itself as gay-friendly to improve its brand image.

uncountable

Examples

“In a world where gay politics are becoming more visible transnationally and globally, rainbow washing serves to paint a picture of a false reality […]”

“I'd like to also include rainbow washing. This type of marketing gymnastics occurs every Pride month when corporations unveil new rainbow promotions, decorations, and products for their brand.”

CEFR level