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Meaning of psychological pricing | Babel Free

Noun CEFR B2

Definitions

The setting of prices for goods and services in a way thought to have a psychological impact on the consumer. For example, an "odd price" that is slightly under a round number, such as $19.98, may be perceived as lower than it really is.

uncountable

CEFR level

B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
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See also

psychological refractory period psychological slip psychological warfare psychologicality Psychologically psychologicalness

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