personal brand

Definitions

The public image of an individual's unique and desirable qualities, often based on particular marketing strategies and the use of social media.

Equivalents

Examples

“Using my @grattongirl brand as example, my personal brand statement reads, “I delight in helping others create⟳ and unleash their personal brand on Twitter.””

“[…]I had a social and possibly sexual interest⟳ in my coworkers and in the founder boys; I had an ambitious vain interest⟳ in my personal brand as it appeared to the world[…]”

“In many cases, the brand also pays. Mr. Musk, who is both a successful businessman and a freewheeling personal brand, appears to be an exception.”

“His TikToks follow⟳ a well-trod formula: He ambushes someone in the park⟳ and asks deep-but-not-deep questions like⟳: “How would you describe⟳ your personal brand?”; “What’s the most interesting thing on your Notes app?”; “Do you have⟳ any regrets?””

CEFR level