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Meaning of Pepsi paradox | Babel Free

Noun CEFR B2

Definitions

The statistical and psychological observation that a person is prone to prefer Coca-Cola over Pepsi when they have labels, but prone to prefer Pepsi over Coca-Cola when they are unlabelled.

rare

CEFR level

B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
See all B2 English words →

See also

PepsiCo Pepsin pepsine pepsinhydrochloric acid pepsinization pepsinogen

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