Meaning of pay dirt | Babel Free

Definitions

1. Earth which contains profitable quantities of ore.
   uncountable
2. A profitable area or period; success.
   figuratively, uncountable

Examples

“to hit pay⟳ dirt”

“Isuzu Inc. hit pay⟳ dirt in the late '80s with its series of “Joe Isuzu” spots, featuring an oily, Satanic-looking salesman who told whoppers about Isuzu's genuine llama-skin upholstery and ability to run⟳ on tapwater.”

“Wittgenstein was closer to the pay⟳ dirt in one of his letters to the philosopher G. E. Moore, when he talked about thought with due attention to what fascinated Heisenberg on his deathbed: turbulence.”

“The DESI team had not expected to hit pay⟳ dirt so soon, Nathalie Palanque-Delabrouille, an astrophysicist at the Lawrence Berkeley lab and a spokeswoman for the project, said in an interview.”

CEFR level