Meaning of overbrand | Babel Free

Definitions

To use too many brands (proprietary names in marketing).

Examples

“"They had overbranded and had too many branding levels with three different divisions and all of their products using the ITT prefix," says Hayes Roth...”

“If the product name is mentioned more than once in a sound bite and in the narration, you've more than likely overbranded it. Don't overburden your expert.”

“The good news is that overbranding and the absence of a coherent brand strategy are an obvious problem, if not a crisis. Anyone can count brands...”

CEFR level