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Meaning of open rate | Babel Free

Noun CEFR B2

Definitions

  1. A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.
    Internet
  2. A similar measure applied to conventional advertising mail.

Examples

“You calculate your open rate by using your non-bounce rate instead of the total e-mails sent because your open rate indicates the strength of your e-mail's identity and content apart from the strength of your deliverability.”

CEFR level

B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
See all B2 English words →

See also

open razor open reading frame open rectangle open relationship open road open rotor

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