Meaning of nudge theory | Babel Free

Definitions

The idea of using small suggestions to influence behavior and decision making.

uncountable

Examples

“Much of Japan's success depends on a culture of discipline and obedience, but they also make extensive use of 'nudge theory' to encourage the behaviour they want to see on their network. [...] We even have our own government office devoted to nudge theory - the Behavioural Insights Team, run in partnership with the Cabinet Office and which has worked on projects with Transport for London and elsewhere on the railway.”

CEFR level