microinfluencer

Definitions

An Internet celebrity with a relatively small following on a social media platform.

Examples

“Accounts with between fifty thousand and two hundred thousand followers are considered “microinfluencers,” and tend⟳ to have⟳ higher engagement rates—that is, a larger share⟳ of their followers like⟳, favorite, or comment⟳ on their posts—than those with millions of followers.”

“By now you have⟳ probably heard of influencers, that group of internet-famous people who have⟳ more than a million social media followers and can make⟳ big money by plugging various brands. And you may have⟳ even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands.”

CEFR level