Meaning of message unit | Babel Free
Definitions
An individual broadcasting slot, such as a single televised advertisement.
Examples
“The planner has to consider⟳ the nature of the advertising message: some simply require⟳ more time and space to explain⟳. Competitive activity often dictates more message units.”
“The GOP candidate campaign also mentioned health care in 12.2 percent of their ads' message units (n=9) and education in 8.1 percent (n=6).”
CEFR level
B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
This word is part of the CEFR B2 vocabulary — upper intermediate level.
See also
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