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Meaning of message unit | Babel Free

Noun CEFR B2

Definitions

An individual broadcasting slot, such as a single televised advertisement.

Examples

“The planner has to consider the nature of the advertising message: some simply require more time and space to explain. Competitive activity often dictates more message units.”

“The GOP candidate campaign also mentioned health care in 12.2 percent of their ads' message units (n=9) and education in 8.1 percent (n=6).”

CEFR level

B2

Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.

See also

message-driven architecture Message-Id Message-IDs message-oriented middleware messageboard Messaged