Meaning of memetic warfare | Babel Free

Definitions

The usage of Internet memes in an effort to achieve geopolitical goals or to enact social change.

uncountable

Examples

“I believe memetic warfare could be effective in countering Daesh’s recruiting and propaganda efforts and in modern conflict in general, including operations other than war. Trolling, it might be said, is the social media equivalent of guerrilla warfare, and memes are its currency of propaganda.”

“The concept of 'memetic warfare' emerged out of military debates as an extension of informational war and psyops.”

“Gamergate, "the Fappening" (or Celebgate), and the subsequent Comicsgate are examples of campaigns that deployed active memetic warfare in racialized and gendered ways to attack and drive away a constructed enemy.”

“That army was ready to engage in memetic warfare at any given moment, and it did. Throughout the campaign, Trump’s meme army monitored then candidate Hillary Clinton’s every move, sharing fabricated allegations of health problems with the hashtag #HillaryHealth.”

CEFR level