market leader

Definitions

1. A product that is chosen by more consumers than any of its competitors.
2. A company that manufactures or markets a market leader or that outsells all other similar businesses.

Equivalents

1 more languages

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Examples

“The aim of the sophisticated type⟳ of own⟳ label⟳ is to present⟳ customers with a product which has at least as good a quality as the brand of the market leader.”

“Another useful technique, known as a sequential monadic, is, at the next stage⟳ of development, to have⟳ target⟳ consumers use⟳ both the prototype formula and the market leader or competitive benchmark product.”

“According to Roba's CEO, Roba's most important product groups are: children-beds, chests, shelves, highchairs (market leader), playthings of wood, Inletsets, children's seating groups, playpens, mattresses, sand-boxes (market leader), blackboards (market leader), safety gates and vending stalls.”

“The lesson is that when you are competing with a strong market leader you should not necessarily attack head on, but try⟳ to change⟳ the rules of the game: for example by approaching the customer from a new direction.”

“A fragmented industry where no one firm has a significant market share⟳ tends to be more fiercely competitive than one which is a clear market leader who is in a dominant position. The lack of a clear market leader may be explained by the fact that the industry is emerging and is in a condition of considerable turbulence and uncertainty, or it may be seen in more mature industry where there are low entry barriers and few advantages to size.”

“Knorr, a Swiss company, is the dry soup market leader in Europe.”

CEFR level