Kodak moment

Definitions

1. A sentimental or charming moment worthy of capturing in a photograph.
   informal
2. The situation in which a business fails to foresee changes within its industry and drops from a market-dominant position to being a minor player or declares bankruptcy.
   informal

Examples

“‘Don’t you ever stop⟳? This is not going to be a Kodak moment, I promise⟳ you. It’s not going to be hugs and tears. There’s no place⟳ for a swelling violins sound⟳ track.’”

“Instead she held his hand and they walked together. I looked at both of them and I knew that it was a Kodak moment. I was so proud of my daughter.”

“These Islamic headcutters in headscarves are so warped, they consider⟳ beheadings nothing more than a Kodak moment to share⟳ with friends, followers, and foes alike.”

“THIS is your Kodak moment. Kodak moment, in this case, does not mean⟳ a moment to capture⟳ on film; rather, it means the time in history when an upstart technology changed the game; e.g., digital photography emerged and Kodak chose to ignore⟳ it until it was too late.”

“Platinum sector faces its Kodak moment in fuel cell technology [title]”

“Every large company or brand or product must adapt to be relevant. Every company is right now afraid of having a Kodak Moment.”

“A “Kodak moment” might better refer⟳ to the failure of a once-dominant business to respond⟳ to a disruptive new technology—in Kodak’s case: digital photography.”

CEFR level