Meaning of investomer | Babel Free

Definitions

A customer who also owns shares in the business.

Examples

“Brian Bellardo, General Counsel of StockPower Inc., described how companies can use⟳ their web sites to distribute stock⟳ to their customers, creating new "investomers" who will bring⟳ more loyalty and revenue to the company. He explained that investomers are both long-term investors and loyal customers who, according to his company's research⟳, spend⟳ more and visit⟳ the company's web site more frequently.”

“In some cases, of course, customers are owners, too. Examples include⟳ the members of associations, cooperatives, and credit unions as well as the shareholders of companies that are deliberately setting out to create⟳ "investomers."”

“Unlike Kickstarter, the local operation forgoes donations and seeks “investomers,” company lingo for investors who'll ideally become⟳ regular customers, thanks to credits they receive⟳ when the business opens.”

CEFR level