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Meaning of institutional advertising | Babel Free

Noun CEFR B2

Definitions

Advertising that promotes a company rather than the specific products or services it offers.

uncountable

Examples

“One might well think from reading and seeing and hearing some of the institutional advertising of some stores that these stores were fulfilling some inspired mission, instead of reflecting the growth of a town or mirroring the spirit of a community […]”

CEFR level

B2

Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.

See also

institutional framework institutional memory institutional racism institutional syndrome institutionalisation institutionalism