Meaning of hard-launch | Babel Free

Definitions

1. To release (a product or service) to the general public.
   transitive
2. To announce (a romantic relationship) or reveal (one's romantic partner) in an explicit manner.
   informal, transitive

Examples

“Emily Ratajkowski and Eric André just hard-launched their budding romance with a tasteful joint nude shared via the comedian’s Instagram on Valentine’s Day.”

“The celebs ring in the new year, and Zazie takes the opportunity to fully hard launch their ’ship. S’cute!”

“Vogue is, of course, where [Jeff] Bezos hard-launched his relationship with [Lauren] Sánchez.”

“The pair got in touch after that proclamation and began dating shortly thereafter. They in effect hard-launched their relationship in September 2023 when Swift appeared at Arrowhead Stadium to watch Kelce—and the Kansas City Chiefs—play the Chicago Bears.”

CEFR level