Meaning of hard launch | Babel Free

Definitions

1. The launch of a guided missile in such a way that the missile's rocket engine is ignited while still inside the launch assembly or tube.
2. The release of a product or service (particularly software) to the general public.
3. The explicit announcement of a romantic relationship, often via social media.
   informal

Examples

“A hard launch is technically simpler than a soft launch, but produces a large backblast.”

“The hard launch of what appeared to be the hottest new relationship in town – Billanna? Winty? – at the 2023 Met Gala saw Vogue supremo Wintour, who has hosted the Met Gala for 30 years, walk the red carpet arm in arm with the dashing and debonair Love Actually star, a man Clive James named “the nation’s leading male sexpot”.”

CEFR level