Meaning of guerrilla marketing | Babel Free

Definitions

An advertising strategy that uses unconventional interactions in order to promote a product or service.

uncountable

Equivalents

Examples

“Guerrilla marketing is addressed to both the unconscious and the conscious. It changes attitudes while modifying behavior. It comes at the customer from all directions. It persuades, coerces, tempts, compels, romances, and orders the customer to do your bidding.”

“We first felt the taste of guerrilla marketing in the theater industry. Why? For starters, often, theater professionals are big on passion, but not so big on funds.”

CEFR level