Meaning of Gruen transfer | Babel Free

Definitions

The change that occurs when a consumer who has entered a shopping mall or store with a specific purchase in mind becomes susceptible to making impulse buys as a result of an intentionally confusing layout.

Examples

“The Gruen transfer (named after architect Victor Gruen) designates the moment when a ‘destination buyer’, with a specific purchase in mind, is transformed into an impulse shopper, a crucial point immediately visible in the shift from a determined stride to an erratic and meandering gait.”

CEFR level