Meaning of get woke, go broke | Babel Free

Definitions

Businesses that focus on social activism to align themselves with social justice are liable to lose customers.

informal, neologism

Equivalents

Examples

“According to Ringo, the convention then pushed its conservative members out of its planning committee, attendance dropped over years, and it’s now defunct. “Get woke, go broke,” he says of any organization who bows to SJW pressure.”

“Get woke, go broke isn’t just about money, it’s about credibility and truth. These people have been broken by their own pride, their sense of entitlement, and their own disdain of anyone who does not agree with them.”

“This led to the biting critical slogan “Get woke, go broke” to characterise the commercial failure of “woke” (“politically enlightened”) policies in an open marketplace.”

CEFR level