Meaning of evoked set | Babel Free
Definitions
A small group of brands that consumers consider before making a purchase.
Examples
“The drinks company spent millions of dollars on advertising to make it into the consumer's evoked set.”
CEFR level
B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
This word is part of the CEFR B2 vocabulary — upper intermediate level.