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Meaning of direct marketing | Babel Free

Noun CEFR B2

Definitions

Marketing that reaches potential buyers by communications directly addressed to the consumer or customer.

uncountable

Equivalents

Examples

“In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varietieslast year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.”

CEFR level

B2
Upper Intermediate
This word is part of the CEFR B2 vocabulary — upper intermediate level.
See all B2 English words →

See also

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