Meaning of design language | Babel Free

Definitions

A cohesive visual style and user experience applied consistently throughout the design of a product.

Equivalents

Examples

“Apple's design language has evolved over time. In the 1980s frogdesign created the “Snow White design language” for Apple that was characterized by its use of vertical and horizontal stripes as decoration, various means of making the computer enclosure appear smaller that it actually was, and the distinctive off-white color.”

CEFR level