Meaning of dark post | Babel Free

Definitions

A social media ad which doesn't appear on the poster's timeline.

Examples

““The only way an ad isn’t a ‘dark post’ is if you’re promoting an organic News Feed post,” says Gary Coby, former director of advertising at the Republican National Committee, who worked on the Trump campaign. “It’s impossible to properly use the Facebook platform, to test or buy at scale, with just organic posts.””

CEFR level