Meaning of buzz score | Babel Free

Definitions

Measurement of the level of (positive) attention or excitement generated by a particular topic, product, or event.

informal

Examples

“BA’s Buzz score is now second only to Virgin Atlantic, with a rating of 8.12.”

“A brand’s ‘Buzz Score’ (also an average of 100) was multiplied by the ‘Positive Score’ to produce the Buzz Index. ‘The resulting Buzz Index shows some relationship between brand value and positive online buzz, but it is not absolute, Mr Walshe warns.”

“It came to the conclusion that the proportion of award-winning campaigns that obtain a high buzz score has increased dramatically in recent years; from less than a third (28 per cent) in 2004 to an impressive 70 per cent at the time of writing.”

“As of March 11, Paris Saint-Germain’s 30-day average Buzz score is 25.9, making a sizable margin ahead of second-place club Olympique Lyonnais (14.4) and third-place club LOSC Lille (13). These three clubs are also battling for top spot in the league standings.”

“A company’s score is calculated by subtracting negative feedback from positive feedback. Surveys have shown how companies who experienced high-profile cyberattacks in the past few years, such as Target, Sony PlayStation, Sony Pictures, Anthem, and ‘TalkTalk, have had significant declines in their Buzz scores.”

CEFR level