Meaning of bloom is off the rose | Babel Free

Definitions

1. The person, object, or situation identified in the context has lost its novelty, freshness, appeal, or acceptability.
   idiomatic
2. Business is not going well for a particular identified firm or industry, or the overall economy has taken a downturn.
   idiomatic

Examples

“The matter was clear as daylight, and would be disposed of in half an hour or so; but during that half-hour he, Soames, would go down to hell; and after that half-hour all bearers of the Forsyte name would feel the bloom was off the rose.”

“"Thatcher's style, her arrogance, her kind of assertiveness, have suddenly gone out of fashion," said Ralph Miliband. . . . Outside of Britain, too, the bloom is off the rose. Mrs. Thatcher had a warm relationship with President Ronald Reagan, but her standing with President Bush is less certain.”

“The bloom is off the rose concerning the imperial CEO. Finally shareholders are becoming incensed by these reprehensible bonuses and severance packages.”

“"I would say that the bloom is off the rose a little bit, yes," said the senior vice president of video retailing for Lorimar Telepictures, Peter Temple, speaking of the home-shopping phenomenon.”

“"I think that for general advertising, the bloom is off the rose. That is a declining revenue model."”

CEFR level