Meaning of age compression | Babel Free

Definitions

The marketing to young children of items for older children and adults.

uncountable

Examples

“The children, tweens, teens, and the college market represent enormous potential for marketers, and the trend of age compression will have great impact on such selected industries as toys, apparel, cosmetics, shoes, and jewelry.”

“A news item (Chittenden, 2007) reported that Tesco and WH Smith were forced by protest to remove a pole dancing kit (an eight foot long pole, thongs, frilly garters and DVD) from the Toys and Games section of their web site. Apparently this is an example of a marketing phenomenon called ‘kids getting older younger’ or ‘age compression’.”

CEFR level