Meaning of age compression | Babel Free

Definitions

The marketing to young children of items for older children and adults.

uncountable

Examples

“The children, tweens, teens, and the college market represent⟳ enormous potential for marketers, and the trend of age compression will have⟳ great impact on such selected industries as toys, apparel, cosmetics, shoes, and jewelry.”

“A news item (Chittenden, 2007) reported that Tesco and WH Smith were forced by protest⟳ to remove⟳ a pole dancing kit (an eight foot long pole, thongs, frilly garters and DVD) from the Toys and Games section of their web site. Apparently this is an example of a marketing phenomenon called ‘kids getting older younger’ or ‘age compression’.”

CEFR level